Services included: brand strategy, brand identity and collateral design

Niki's Bakery is an artisanal bakery in Mechelen (Belgium) that specialises in cakes, cookies and granola.

After the current owners took over the bakery from Niki, they felt it was time for a fresh look & feel, keeping the well-known name.

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The new brand identity translates their trademark vision: warm, inviting, professionalism and artisanal baked goods. Tiny daily moments of spoiling yourself. Baking someone happy.

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A neutral color scheme and a pop of burnt orange, a simple yet fun logotype and an illustration that blends a casual vibe with an artisan mindset.